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Vision

  • integrate sauna culture into the fabric of Irish life
  • promote the health and wellness benefits of saunas for both physical and mental wellbeing
  • contribute to a healthier society through sauna advocacy

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Mission

  • To foster a vibrant nationwide community of sauna enthusiasts, while celebrating the diverse ways individuals experience and enjoy saunas and advocating for the appreciation of Finnish sauna culture 
  • Act as an overarching network for public sauna businesses in Ireland 

Our Story

The Irish Sauna Association: Connecting Sauna Lovers Across Ireland 

 

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It started with two Finns living in Ireland, both passionate about their home country’s most cherished tradition: the sauna. After building our own saunas, we saw a growing interest in this timeless practice, but we dreamed of something bigger—a community that celebrates and shares the true essence of sauna culture.

The Irish Sauna Association was born to unite sauna owners and enthusiasts, promoting the traditions and benefits of the Finnish sauna while embracing Ireland’s love for the outdoors. We aim to:

  • Build a Community: Connect sauna enthusiasts across Ireland.
  • Promote Sauna Culture: Share the history, etiquette, and wellness benefits of the Finnish sauna.
  • Encourage Responsible Use: Advocate for safe and sustainable sauna practices.
  • Inspire More Sauna Moments: From sea swims to ice baths or quiet reflection, make the sauna part of your life.

Let’s bring the magic of sauna to more people in Ireland. Join us and be part of this warm and welcoming movement!

Our values

Our values are rooted in community, tradition, and wellness. We celebrate the Finnish sauna heritage while fostering a culture of connection, responsible use, and enjoyment for all.

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Our team

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Louise Patton

Louise Patton

CEO and Founder

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Micheal Barton

Micheal Barton

Chief Operating Officer

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Angela Brooks

Angela Brooks

Chief Technology Officer

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Brian Lee

Brian Lee

Chief Financial Officer

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Anne Kim

Anne Kim

Chief Design Officer

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Sara Ortiz

Sara Ortiz

Chief People Officer

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Our culture

Our culture is one of warmth, inclusivity, and shared experiences. We embrace the joy of sauna, blending Finnish traditions with Ireland’s unique spirit of togetherness.

Recent Blog Posts

 

News

Irish Sauna Association will launch in January 2025 - follow us on our social channels: